Find friction, prioritise it and implement the fix.

We combine funnel data and customer behaviour with Shopify development. Product information, mobile navigation, variant selection and speed are assessed in their commercial context.

Funnel analysis

Compare steps and segments to identify where customers hesitate or leave.

Product and collection UX

Review information hierarchy, filters, merchandising and purchase actions.

Measurement and experiments

Define reliable events, hypotheses and success criteria before drawing conclusions.

Implementation and evaluation

Ship prioritised changes and assess their effect. A/B testing depends on traffic and the question being tested.